What time is the Fortnite Shop?

Since there are new items at 1:00 o'clock, according to which time of the city this time of day is at one o'clock. I think in the city where the Epic Games Center is.

May or may not, it could also be e.g. To be tailored to a time of least traffic and thus lower costs, as one could speculate excellently.

Actually gmt (time in england)