Epic Store - Why So Rich?

Just saw that they can't only sell a future game, but also offer it for free for 24 hours, if you buy it in time, you can keep it forever.

How can they afford that? I saw they made a lot of money with Fortnite, but is that enough? The established Steam can't keep up with such stories, for example.

And why are they doing this? Sure, to attract people, but to give away an entire game.

There are also purchases in app. Many even spend more money on it than on the actual game. In addition, Epic Games also makes a name for itself among the gaming community. If they made losses, it would be long gone.

I would call that customer loyalty. They give away games but they may tie new customers to them who could buy games on their platform in the future.

There are also in-game transactions, but I don't know if Epic Games will benefit from it.

There are several reasons for that:
1. Contracts with other game manufacturers
2. Advertising the game
3. More in-game purchases (if the game offers that)
4. If you get the game for free and you like it, try to recommend the game to other people who will "probably" buy it
5. Makes the platform more attractive because many people realize that game XY is free, etc.

Of course there are more reasons, I just thought of them spontaneously

Right to attract people. Otherwise nobody leaves the market leader steam. The influence of Steam is so great that Epic even has to offer their AAA titles like Borderlands 3 in the Steamstore. Although the profit margin if you sell it in your own store is of course significantly higher.

About Steam gets about 30% of the sale price

The influence of Steam is so great that Epic even has to offer their AAA titles like Borderlands 3 in the Steamstore.

Borderlands is distributed by Gearbox Software. So it's not an Epic house brand. They just had a deal with Gearbox, which I think gave them six months of exclusivity in the Epic Store.

Tencent is behind Epic Games. Tencet is a large Chinese company that also owns Riot Games, for example. Tencent is very widespread and owns many shares, resulting in a turnover of 47.5 billion euro in 2019. Just search for Tencent on YouTube or in the search engine you trust! ^^